Event Itinerary

9:00 AM - 5:00 PM

Thursday, January 15th, 2026

Education

English

Friday, January 16th, 2026

10:30 AM - 12:30 PM

Trade Conference

Thai and English

Friday, January 16th, 2026

12:00 PM - 4:00 PM

Education

English

Friday, January 16th, 2026

4:30 PM - 6:00 PM

Education

English

Friday, January 16th, 2026

6:30 PM - 10:00 PM

Grand Tasting

English and Thai

WSET Level 1 Award in Wines: Start Your Wine Journey

Exclusive Trade and Press Launch (B2B Focus)

Foundation of Sommelier Skills

The History of Australian Wine Making – 1780s to Today

The Grand Evening Tasting 2026 (Public Focus)

The globally recognised WSET Level 1 Award in Wines provides the essential foundation for any new enthusiast or industry starter. This intensive, one-day course covers the main types and styles of wine, common grape characteristics and the crucial principles of food and wine pairing. You will master the WSET Systematic Approach to Tasting (SAT). Instruction is led by Ms. Wannakorn Watsrisawatt, an accomplished WSET Educator with premium, five-star hospitality experience. The course fee includes 6 tasting glasses, all wines for tasting, learning materials and the official examination and certification upon completion.

The primary business nexus and Official Press Launch for the region's hospitality sector, making it a crucial platform for suppliers seeking targeted market penetration. Attendees will hear from four keynote speakers and Exhibitors gain access to guaranteed verified buyers: F&B Directors, Hotel GMs, Restauranteurs and Head Sommeliers who govern procurement for the key Hua Hin, Cha-Am and Phetchaburi and Prachuap Khiri Khan markets. The clear opportunity to present portfolios and secure agreements in a dedicated, professional environment. Limited exhibition space is maintained to ensure maximum visibility for every participating brand.

Designed to elevate your professional wine and tasting knowledge over a four-hour course led by Mr. Anthony Caradec, Executive Director of École Ducasse and former Sommelier at the Michelin-starred Petrus by Gordon Ramsay. This introductory masterclass provides superior guidance and straightforward principles to make informed recommendations and understand major wine styles, categories and key grape varieties. You will refine your understanding of core techniques, proper storage practices and the fundamentals of food and wine pairing. The program includes a tasting of five different wines to build immediate confidence.

An exclusive Journey Through Time presentation & curated tasting tracing Australia's vinicultural evolution. Presented by renowned wine ambassador Mr. Bradley Mitton, Founder of Club Vivanova, this session explores the story from the first vine plantings by early settlers to Australia's rise as a modern, respected global powerhouse. Delve into the regions, pioneers & breakthroughs that shaped Australian viticulture, transforming modest colonial beginnings across more than two centuries. Guests will enjoy a guided tasting of iconic varietals, including benchmark expressions of Shiraz, Cabernet Sauvignon, Chardonnay & Riesling, paired with expert commentary and historical insights.

The Royal Coast's Premier Wine Event Since 2021

The Grand Evening Tasting 2026 is the ultimate retail and engagement opportunity. Attendees are invited to sample over 150 unique labels from 20+ international importers and local producers in the exceptional Amari Hua Hin.

This session is designed for customers to efficiently try and buy for their cellar, facilitating open, focused conversation with exhibitors for maximum learning.

Complimentary cocktail food is provided alongside our Special Feature: the Local Artisan Showcase, pairing fine wines with local cheese and charcutier. As the premier social event on the Hua Hin's calendar, this experience is simply unmissable!

Exhibitors benefit from direct retail sales and clear customer feedback. The professional atmosphere is set by low-key live jazz music, ensuring commerce and networking are prioritised.

Don't Miss the Premier Wine Event of the Year!